A year after we launched VSCO membership (formerly called VSCO X), Creative was tasked with developing a summer-inspired drip campaign to drive membership renewal. Although we didn’t have a new product offering at the time, we encouraged creators to make the most of their membership by combining exclusive features to create something new. Working with in-house designers and photographers, I led creative and copy for this retention campaign.
Channels
Email, In-App, Paid
Creative Team
Spencer Elias, Kameron Richie, Steven Turville, Kendal Kulley
