Hi :) My name is Paloma. I’m a strategist, storyteller, and connector-of-seemingly-unlike-things.
I believe brands are like people. Each of us has an interesting story to tell, but the people we’re most drawn to — the magnetic types — they show up authentically, with integrity, true to their unique flavor profile, their DNA. Sure, they tell us who they are, but more importantly, they show us. And, when they’re at their best, they want to get to know us too. Those are the people we trust and those are the brands I love to build.
A few fun factoids and musings:
I am addicted to coffee shops and admire their creators. I’ve found some true third places in them, like at Cafe Regina while living in San Juan, Puerto Rico.
When precious time permits, I love working on side projects that provide a creative outlet outside of the 9-5 (like OOMA and Pasos).
Names are fascinating and I enjoy the stories behind them. My dog’s name is Mavi, which means “blue” in Turkish and reads like “ma vie” (“my life”) in French. These are the two main languages I grew up with aside from English. Language shapes the way we see the world and I feel grateful to have various vantage points.
I am always energized by the art of interviewing people. My friends tell me I bring this passion for inquiry to the dinner table as well.
Raising a child is one of the most creative projects out there and I don’t believe that we’re meant to do it alone. I often find myself in conversation with others about what a modern “village” looks like.
I believe knowing and trusting our teammates is critical to doing good work. These musings are meant to add some color to the person behind the professional. I’m excited to getting to know you too. :)