Venmo

Financial literacy resources often feel antiquated and complex, making them unappealing to younger audiences.

Venmo brought The New Company on to create an educational content series on topics relevant to their Gen Z customer base. While other players in the fintech space play the role of teacher, we developed a concept that reflects the unique, community-oriented essence of Venmo’s brand — a circle of peers (facilitated by pop culture icons like Cordae and Tierra Whack) sharing relatable financial questions, thoughts, and answers.

I led strategy and naming (“Money Talks”) for the concept of this series alongside the creative team at The New Company.

Role

Lead Brand Strategist // Writer

Deliverables

Concept, naming, content strategy

Creative Team

The New Company, Ari Bre Bre