Recipes

In 2017, VSCO launched Recipes to allow creators to save and reuse their favorite combination of edits across different images.

To promote the feature, we selected VSCO community members to share their signature editing styles with the larger community. As the lead copywriter on this project, I led feature naming as well as the community-centric concept for our marketing launch.

Channels

Social, Email, In-App, Paid, Editorial

Editorial

Introducing Recipes

Press

VSCO’s New Recipes Feature Lets You Save Your Favorite Looks (PDN)

Creative Director

Wayne Wu