Panther CMS was a new content management system, built in-house at Pan media, a creative agency based in new zealand.

The agency had been developing the product for 6 years and needed a pair of fresh eyes and ears to  bring the product to market.

together with pan media's ceo, i led market research and interviewed members of the team to create a strong brand story for panther cms. we identified the product's target audience, and strategically positioned the product to appeal to their desires, needs, and biggest pain points. 

this work drove the product's slogan, "do digital right", as well as website development, a pitch deck, and pr.