NZero is a sophisticated climate tech platform that was looking for a complete brand refresh to communicate its core pillars: data accuracy, progress towards the future, and belief in humanity.
In an oversaturated space where competitors lean heavily into visual languages inspired either by technology or nature, our goal was to position NZero at the intersection of these territories — a company rooted in a deep love for our planet, using data and technology to improve our chances of saving it.
As the Director of Brand Strategy, I worked closely with the creative team at Fix Studio, leading everything from stakeholder interviews to market research, brand narrative development, messaging, and an editorial strategy for the NZero marketing team to build upon.
