Ginger
Although powered by technology, Ginger is a mental health platform built by deeply empathetic therapists, coaches, and multi-faceted individuals — and the goal of this project was to reflect that care and warmth in the company’s brand identity.
As lead brand strategist, I worked closely with the design team at The New Company, as well as Ginger’s marketing and creative teams, to develop a new system that honors the nature of the mental health journey — a journey that is imperfect, abstract, and quotidian.
Creative Team
The New Company
