Videos

Persuasion and The Power of Story (Jennifer Aaker, Stanford University)

Stop Storytelling Like It's 2007 (Gary Vaynerchuk, Vayner Media)

The Power to Persuade: The Magic of Story (Doug Stevenson, Author - Talks @ Google)

The Art of Business Storytelling (Ameen Haque, Storywallahs - Talks @ Google)

Storytelling in Business: Data Storytelling (SAS Software)

BoF and Disney on the Power of Storytelling (The Business of Fashion)

The Gift of Words (Javed Akhtar, TED Talk)

Articles

Why Your Brain Loves Good Storytelling (Harvard Business Review)

Companies With the Best Stories Win (Forbes)

Why Our Brains Crave Storytelling in Marketing (FastCompany)

How to Tell Your Company's Story (Inc.)

Use Storytelling to Explain Your Company's Purpose (Harvard Business Review)

4 Ways Steve Jobs Used Storytelling to Inspire Apple Workers (Inc.)

How to Tell a Good Story (Harvard Business Review)

Exercises

How to Define Your Target Audience (Quicksprout)

A Changemaker's Eight-Step Guide to Storytelling (Ashoka)

Public Narrative Participant Guide (Harvard University)

Conferences

Future of Storytelling (June 2021, New York)

Nonprofit Storytelling Conference (October 2020, Virtual)

The Power of Storytelling (Fall 2021, Bucharest)