eharmony
Stigmatized as an overly serious and traditional dating platform, eharmony brought our team at The New Company in to develop a tone and identity that better reflected the internal culture and evolved product offering.
Leading brand strategy, I worked closely with the client and design team at The New Company to develop a strategy, tone of voice, and visual vernacular that distilled eharmony’s decades-long expertise into a simple yet confident visual language. Borrowing cues from cinema and movie posters – the updated brand system is designed to make space for individual stories to come forward and celebrate vulnerable, silly, mundane and honest moments.
Creative Team
The New Company
