CONSULTING

I  have consulted businesses around the world on how to effectively communicate an authentic brand story that moves consumers, partners, investors, and employees.

Story is more than a paragraph of copy.  It is more than an advertising campaign, a job description, a pitch deck, and a press release. Story is the foundation that guides who we are and why we matter. Story is strategy.

You can read more about my process below and head over to the Let's Talk page if you're interested in working together!

PHASES OF WORK

When discussing business, we often overlook some key truths in trying to please stakeholders. My goal is to unlock your business' truths - what's true to you both in and outside of "work" - to ensure that your brand story is sustainable. Work in this phase includes:

Know Yourself / Your Business (Exercise)

Know Your Audience (Market Research)

Know Your Competition (Competitive Analysis)

Develop Brand Story

Develop Style Guide

This second phase brings Phase 1 to life in a practical way. Depending on the client’s business goals, in Phase 2 we apply an evolved brand story to content marketing via one or two of the following channels:

Website

Social Media

Blog

Email

Once we create a database of rich content, we’ll have to use, test, and iterate on it over time based on feedback and your evolving business needs. When our project together is complete, I will also ensure that your business is equipped with the tools and knowledge needed to maintain rich, engaging content moving forward.