Hi :) My name is Paloma. I’m a strategist, storyteller, and connector-of-seemingly-unlike-things.
I believe brands are like people. Each of us has an interesting story to tell, but the people we’re most drawn to — the magnetic types — they show up authentically, with integrity, true to their unique flavor profile, their DNA. Sure, they tell us who they are, but more importantly, they show us. And, at their best, they’re sincerely want to get to know us too. Those are the people we trust and those are the brands I love to build.
A few fun factoids:
I don’t think I’m addicted to coffee, but I am addicted to coffee shops. I’ve found some true third places in them, like at Cafe Regina while living in San Juan. Puerto Rico has a small but rich creative culture. Go if you can!
I also love the coffee culture magazine Drift and others like Mother Tongue that maintain a commitment to the craft of print.
I think names are fascinating and enjoy the stories behind them. My dog’s name is Mavi, which means “blue” in Turkish and reads like “ma vie” (“my life”) in French. These are the two main languages I grew up with aside from English. Language shapes the way we see the world. I feel grateful to have a few different vantage points.
While I was pregnant, we spent hours and hours creating a top-5 list of names for our son. At the last minute, my husband met someone with a name he liked and asked me what I thought. It was an immediate click. We named our son after that random person, and somehow it didn’t feel random at all. Sometimes the creative process is like this.
I love interviewing people for creative projects (e.g. talent for a campaign video) and my friends tell me I bring this passion for inquiry to the dinner table as well.
I’ve almost always chosen an intimate dinner with a few close friends over a party with plenty.
Raising a child is one of the most creative projects out there and I don’t believe we’re meant to do it alone (like many other types of creative projects). I often find myself in conversation with others about what modern, community-oriented childrearing looks like and am curious to see where we’re headed.